Dr. Ajamu C. Loving, CFP®

Financial Wisdom. Real-World Impact.

Financial educator, author, keynote speaker, and Brazilian Jiu-Jitsu black belt.

Helping individuals, families, and organizations build financial confidence through education, storytelling, and the principles of Jiu-Jitsu.

Introducing the Jamal Financial Literacy Series

People Are More Important Than Things

The Jamal Financial Literacy Series introduces children to important money lessons through engaging stories, family relationships, and the principles of Brazilian Jiu-Jitsu. Created by financial educator and author Dr. Ajamu C. Loving, the series helps young readers explore saving, spending, responsibility, and making thoughtful decisions—while discovering that character and relationships are worth more than material possessions.

Meet Jamal, a young Brazilian Jiu-Jitsu student who dreams of owning a beautiful Golden Gi. But when he discovers that wanting something and earning it are two different things, he begins a journey filled with important lessons about saving, perseverance, and character.

Jamal and the Golden Gi is the first adventure in a children’s financial literacy series that teaches young readers how to make wise financial decisions while remembering that people are more important than things.

Jamal Is Off to a Golden Start!

Since its October 26, 2026 launch,
Jamal and the Golden Gi has reached the
Top 50 in Amazon’s Children’s Martial Arts Books category
and the Top 100 in Children’s Money.

Thank you to everyone supporting our mission to help
children develop financial confidence, discipline, and
strong values—one story at a time.

People are more important than things.

Financial Literacy Takes Practice

Just as Brazilian Jiu-Jitsu students develop their skills through practice, patience, and repetition, children build financial confidence by applying what they learn. The Jamal Financial Literacy Series combines engaging stories with hands-on activities and meaningful family conversations—helping young learners turn important money lessons into lifelong habits.

READ • PRACTICE • REFLECT • GROW

Coming Soon: The Golden Gi Activity Book

The adventure continues beyond the story! Through puzzles, coloring, money challenges, and family conversations, children can practice the lessons Jamal learns—just as they practice new techniques on the Jiu-Jitsu mat. Designed for young learners, with guidance for parents, educators, and financial advisors.

Join the Jamal Community

Be part of Jamal’s journey! Join parents, grandparents, educators, financial advisors, and Brazilian Jiu-Jitsu families who believe financial confidence begins early. Receive updates about new books, activities, and resources that help children learn, practice, and grow.

Speaking That Educates, Inspires, and Moves People to Action

Transforming Financial Knowledge Into Action.

Dr. Ajamu C. Loving brings financial expertise, compelling storytelling, and the principles of Brazilian Jiu-Jitsu to audiences seeking inspiration and practical strategies for success.

As a tenured finance professor, Certified Financial Planner™, and nationally recognized speaker, Dr. Loving delivers engaging presentations that challenge conventional thinking and inspire meaningful action.

From financial empowerment and leadership to diversity, professional development, and personal growth, he combines research-based insights with memorable lessons audiences can immediately apply.